Are you naked in front of your clients? You should be. But Mitch…I don’t want to be naked in front of my clients…are you kidding me?

Of course…I’m not talking about actually physically being naked but letting yourself truly be exposed. Sharing the real “you”. Many of us put up a “business” in front of who we are. Your clients (the ones who still choose to book you even though you weren’t genuine in the first place with them) are missing out. You miss sales, you miss referrals…you miss connections…you miss LIFE. Why? All because you aren’t comfortable in your own skin to let someone in to know the real you.

Let’s face it…you’re giving up your precious time away from your loved ones and family to spend it on someone else’s issue to solve their problem.

Yes, you may LOVE what you do but shouldn’t you also LOVE the people you work with (not for). Don’t miss that last statement. Work WITH – NOT for. When you work WITH your clients you come together to collaborate and create an experience that is uniquely them. You partner with them because you WANT to – this isn’t just an opportunity for you to make money, it’s an opportunity to make a difference. When you are REAL with them and they with you, the opportunity is one of deepening the connection and creating a lasting referral relationship.

Leave a Comment